#Couponcabin target promo code code#
The best case scenario from that point? Your customer would find a valid promo code and come back to your site with a new affiliate link, resulting in a much lower gross margin sale for you. Most often they’ll find an affiliate site that aggregates promotion codes, such as couponcabin or retailmenot. Once customers leave your site for their favorite search engine, nothing good can happen. Assuming an average order value of $150, that is $16.5M of revenue a month Sears is putting at risk! In the case of Sears, users are searching for “Sears Promo Code” 110,000 times a month. How often is that shopping cart review the exit page for your site? Another approach is to use Google Keyword Tool (now part of the Google Adwords Toolset) to get an idea of how many searches it sees. The first place to look is your own click-path analytics. You need to know how often this might be happening on your site. Once they leave your site, there is a good chance they aren’t coming back. I’m not going to get the same deal that everyone else on this site is getting.” And far too often, the next thing they do is leave your site, head to a search engine, and start looking for a promotion code. You can almost hear the user thinking, “oh my gosh, I should have found a promo code before I started shopping. Sears is an example of a typical shopping cart review page with a prominent Promo Code field. So even though most users start your checkout process with no intention of using a promo code, when they get to that field, leaving it empty simply feels wrong. The challenge is we’ve all been conditioned since birth that when we see a form, we should fill it out. The mistake I see most often is displaying an empty Promo Code box for the user to fill out. The Promo Code field is an important utility, and you want to make sure it’s easy for users to find and use, but you also want to be sure it’s not inadvertently interrupting the checkout flow for a large group of shoppers. One of the most common mistakes I see in e-commerce checkout flows is a Promotion Code Field that is too prominent. So you need to find any elements of the customer experience that might be tripping them up at the end of that process. If a shopper has gone to all the trouble to discover products, put them in their shopping cart, and begin the checkout process, you know they have buying intent. When looking to improve performance of an e-commerce site, one of the best places to start looking is at the bottom of your checkout funnel.
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