Mail to entire carrier routes or target individualsĪddress selection is easy and highly customizableĬan target demographics at a carrier route level (neighborhoods with average income of 100k )Ĭan target demographics at a household level (households with income of 100k ) The chart below explains some of the differences between EDDM® and addressed postcards mailing. Addressed Mailĭespite its growing popularity, EDDM® isn’t for everyone. It’s important to note that EDDM®s can be designed in a vertical orientation as well and don’t have to be postcards only but also brochures, newsletters, and other mailers that fit within the specifications.ĮDDM ® dimensions Is EDDM® right for me? EDDM vs. EDDM is a service from the USPS that lets you widely distribute your mail to certain postal carrier routes for a fraction of the cost The mailers are sent to a. Size DetailsĮach EDDM® is required to be mailed as a flat, a post office categorization that has size specifications.Īn EDDM® postcard must be at least 10.5” long or 6.125” high or 0.25” thick, while it must be less than 15” long, 12” high, and 0.75” thick. These types of mailing choices are dependent on what a business or organization is looking to achieve with their EDDM® project. Every Door Direct Mail is a USPS service that allows you to offer your customers a simple, cost effective way to deliver postcards to every door along a. When mailing using Every Door Direct Mail®, a mailer can choose if they’d like to send to all addresses in a route, or only residential addresses. Each carrier route has a different amount of addresses too-some may have a couple dozen while others may have over 1,000.
#Every door direct mail zip#
Some zip codes can contain as few as one carrier route while others can contain 25 or more. The real trick when using EDDM® is picking which routes to mail to. By the time your route is done, you’ve got no more EDDM®’s left because you’ve placed one in every mailbox. Every Door Direct Mail is now available for booklets Targeted booklet mailers are now as simple and affordable as postcards. So each time you deliver addressed mail to a house, you take one EDDM® and place it in the mailbox with the rest of the mail. EDDM® mailers are not addressed to these houses because they don’t need to be-every house gets one. You have a very specific route that you deliver to every day that has a certain number of addresses within it. In short, EDDM® places a piece of mail in the mailbox of every address within a postal carrier route. So why is Every Door Direct Mail® so popular? What does it do? If that trend continues, more EDDM® pieces will have been sent out by the end of 2020 than there are people on the Earth! What it does Years ago, someone must have asked the question, “Why can’t I send mail to every house in an area without a list of addresses?” Because now, Every Door Direct Mail® does just that, and it’s more popular than ever.Īccording to the USPS, over 6 billion pieces of Every Door Direct Mail® (EDDM®) have been sent since mailing to every door became available eight years ago.
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